By Adrian Lefler, My Social Practice
Here’s something you hear a lot now-a-days: “You need to be using dental social media marketing in your practice.”
What does that really mean? Why are dentists supposed to rely so much on dental social media marketing?
My Social Practice is a dental marketing company that focuses on helping dental practices grow through digital and social media marketing. Social media marketing for dentists is becoming more and more important. We have helped thousands of dentists find success using carefully crafted marketing campaigns and taking a unique approach with every dental practice we work with. Social media for dentists is our bread and butter. And social media marketing is how to increase patient volume in a dental office.
As patient expectations have evolved, so has our solution to help you exceed the expectations of your current and potential patients. While the approach to dental marketing services might be a little different in orthodontic marketing or for other specialty practices, the following principles remain true no matter what your dental field.
Every element of My Social Practice’s dental social media marketing solution is tuned towards this goal. In this article, we will answer the question “How to grow a dental practice through digital marketing and social media?” Growing your dental practice is simple when you follow what we like to call the three R’s of dental marketing: Reach, relationships and reputation.
Dental social media marketing has become slightly more complex in 2022. With algorithms and content clutter making it harder than ever to get through to potential new patients online, you need strategies from dental social media marketing to cut through the noise with both organic and paid reach.
How to get new dental patients? The dental marketing experts at My Social Practice make it easy to post social media content that is optimized for engagement, which can be boosted to your ideal potential patients.
Instagram and Facebook marketing for dentists requires high-quality content that connects and engaging patients and fans. Getting new dental patients means showing your potential patients who you are and what they can expect from their experience in your practice. Dentists marketing online allow future patients to like and trust the practice because stepping a foot in the door.
With everything that you have to think about as a dental professional, it can be nearly impossible to come up with the right kind of dental marketing ideas you’ll need to get the attention of new patients.
Many of our practices use giveaways as a quick and easy way to reach more people in their community, and you’ll see some great examples of dental practice giveaways in the ebook at the end of this post. Nothing catches a patient’s attention like a chance to win a prize!
With a little thoughtfulness, you can turn a quick promotion into an opportunity to connect with patients and fans, expand your audience and boost your practice’s visibility. Successful dental social media marketing starts with building a genuine relationship with your patients and fans online.
In 2021, consumers don’t care just about great products and services—they want personal connections to the companies they choose. Patients who have an emotional connection to your practice become loyal advocates. These patients return regularly, keep appointments, and recommend you to family and friends.
Social media is the perfect way to spark and strengthen these key relationships on an ongoing basis. My Social Practice will show you the best ways to use social media for dentists by not only showcasing clinical expertise but the thoughtful, personal side of your practice.
There is a common saying in the digital marketing world, “Connection before conversion.”
Although great dental health is always important, the clinical aspects of your practice are not your focus. Social media marketing for dentists should use social media platforms to connect with potential patients on a personal level.
Content marketing for dentists is safely sharing photos of dental patients, celebrating team birthdays, and showing the little things that your practice does to set itself apart from the competition. That doesn’t mean your marketing plan cannot include dental care tips or discussing practice specials. It means that you use your dental office’s social media pages to portray that you care about people, not teeth.
With My Social Practice’s Engagement Box, designed specifically for social media for dentists, you’ll never have to waste valuable time coming up with content that showcases your practice culture. Social media marketing for dental clinics is about showing the friendly, humans side of your practice to your potential patients. Remember, people do business with people they like and trust. Through dental Facebook marketing, practices are able to build connections of trust and foster lifelong relationships.
With so many years in marketing, we know what works to grow your practice.
One way that helps dental practices stay on top of things is to have a dental social media calendar. Dental practices that have a solid social media plan don’t ever need to sacrifice their social media pages. Their social activity stays consistent even when things get busy in the practice.
When it comes to running a dental social media campaign, you’ll need the right tools. Successful dental marketing campaigns need the right kind of strategy. It makes a world of difference to have a dental marketing consultant. Dental consultants know the ins and outs of social media and will guide your campaign and set goals for your practice.
Small things like responding to comments, expressing gratitude on social media, and asking for feedback goes a long way. It strengthens relationships with potential and existing patients, making them feel valued and listened to.
These days, dental patients are savvy, they do their research. They don’t believe what you say about your dental practice online—but they do believe their community. This is what social media for dentists is all about. With My Social Practice, you’ll be able to easily grow a rock-solid reputation organically, backed up by reviews and social proof from your current patients.
There’s no doubt that in 2021, online reviews take a prominent role in how new patients find your dental practice:
- 97% of consumers read online reviews for local businesses
- 85% of consumers trust online reviews as much as personal recommendations
- Nearly 7 out of 10 consumers will write a review of a local business if asked
What does this mean for your practice’s reputation-building efforts? Now more than ever, your dental practice needs recent, positive reviews — and a simple practice reviews plan to obtain them. The majority of your patients would be willing to write you a review if asked in the right way.
For over a decade, My Social Practice has empowered thousands of practices to grow their practices through social media for dentists. Social media marketing for dentist offices is more powerful now than it has ever been. Click the link below to download a free ebook! This ebook showcases how dental (and orthodontic!) practices just like yours found success using our dental marketing ideas and tricks.
Marketing and social media for dentists today is a different game than it was just a few years ago. The old techniques don’t work anymore. Social media for dentists is more than posting generic content. Your potential patients in 2021 are looking for authenticity, a personal connection, and a solid reputation backed by social proof. Patients want to get a good idea of who you are before they give you a call.
Let us show you how easy social media for dentists truly is. You can build an attractive, vibrant online presence for your dental practice. We help dental practices attract and retain patients, and turn them into advocates.
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